Episode 1: What is the point of social media for my business?

If you've used social media with the hopes of getting more sales then you've probably asked yourself, is this worth it? Is it worth my time, money, energy, and resources to show up on social media? If that's ever been you, or if that's you right now, let's chat about three ways social media can help creators succeed.

Social Media Gives Creators Exposure to New Customers

Did you know that one of the most significant advantages of using social media for marketing is the exposure it provides? In the past, marketing to a large audience required a considerable budget. However, with social media, creators can reach millions of people worldwide with just one post. According to Statista, in 2021, there were over 4.48 billion active social media users globally. This number is expected to increase to 4.9 billion by 2025.

Not only does social media provide exposure to new potential customers, but it also removes the financial barriers that traditional marketing had. Even without buying ads, creators can still reach people across the country or world through their content. This can significantly increase a creator's reach and ultimately lead to increased sales and success.

Social Media Lets Creators Get Feedback from Potential Customers

Have you ever noticed how much feedback people are willing to give for free on social media? Part of using social media for marketing is the ability to get feedback from potential customers.

In the past, large brands would gather focus groups to get feedback on new product ideas. Today, anyone can use social media to get feedback. If a creator has built a following of their customers and potential customers, then they have their own "focus group" that they can get feedback from. This not only helps creators get answers to their questions quickly, but it can also make customers and potential customers feel more invested in the product.

By involving customers in the creation process through social media, creators can build a relationship with them and make them feel more connected to the brand. This can ultimately lead to increased customer loyalty and repeat business.

Social Media Lets Creators Build Relationships with Customers

What's the point of social media? To be social! Social media gives creators the opportunity to build relationships with their customers. By showing up on social media, creators can get to know their customers and vice versa.

Social media provides creators with an opportunity to enter their follower's "friend circle" and establish a daily relationship with them. The more customers interact with a brand on social media, the more likely they are to become return customers.

By creating engaging content on social media, creators can further build the relationship with their customers. This can include behind-the-scenes footage, Q&A sessions, or any other content that provides a glimpse into the creator's life and work. By doing so, creators can build trust with their customers which ultimately lead to increased success.

Social media has become a vital tool for creators to market their products and services. Through increased exposure, feedback from potential customers, and building relationships with customers, social media can help creators achieve success in their businesses. By utilizing social media effectively, creators can reach a wider audience, build customer loyalty, and ultimately achieve their goals.