The hidden problem with DIY social media (and how to fix it)

You don’t know what you don’t know.

Recently, I hired a website designer to review my site.

Which felt a little weird. I design websites. I know what I’m doing.

But I also knew that when you’re deep in something every day, you start missing things.

Sure enough, they pointed out gaps I hadn’t noticed. Things I thought were fine—but could be so much better. After making their suggested changes, my site is now sharper, more strategic, and way more effective.

And I see this exact same thing happening with social media all the time.

Your Social Media Looks Fine—But Is It Actually Working?

I was on a call recently with someone who wanted help with their Facebook page. But in the same conversation, they told me their team was “doing great” with another account.

I’ve also worked with people who admit they “aren’t doing much” with their social media—yet don’t want to pay for help.

Here’s the real issue:

1. They don’t know the full potential their social media could have.
2. They don’t want to deal with it—so they assume it’s fine.
3. They’re told it’s working—but they don’t have the data to prove it.

If I asked you right now, how many leads came from social last month? Could you answer confidently?

Or are you just hoping it’s working because someone on your team told you it is?

Your Team Says It’s Working—But Where’s the Proof?

It’s easy to think, “We’re posting content, so it’s fine.”

But here’s what I’ve seen from businesses who keep social media in-house:

• They’re posting, but it’s not leading to engagement, leads, or sales.
• Their team is comfortable—but not pushing boundaries or testing new strategies.
• They assume it’s working because they’re too close to see the gaps.

And worst of all? They don’t have real data proving it’s effective.

A post from two weeks ago that might have brought in a lead? That’s not a strategy.

A Small Tweak Could Change Everything

When I hired that website designer, I didn’t need someone to build my site from scratch. I just needed a fresh set of eyes to help me optimize what I had.

Social media works the same way.

Even if your team is handling it, an expert can:
✅ Spot blind spots you don’t see.
✅ Challenge the status quo.
✅ Give you the tweaks that take your content from okay to powerful.

And that’s exactly what Social Media Power-Up is designed to do.

Let’s Find Out What You’re Missing

If you want to be sure your social media is actually working—and not just existing—this is where to start.

With Social Media Power-Up, you get:
✔ A full review of your social media profile + recommendations to optimize it.
✔ 2 weeks of drafted posts so you’re never stuck on what to say.
✔ My streamlined Content Planning Framework so you can easily map out posts in minutes.
✔ Ready-to-post, professionally edited Reels to boost your visibility.
✔ 14 days of direct support & feedback—so you know exactly what to improve.

This is the simplest way to get an expert perspective—without committing to a long-term service.

👉 Click here to get started with Social Media Power-Up

Because when you’re too close to your own marketing, you don’t see what’s missing. And what’s missing might be the thing that changes everything.